A 26-second brand spot for TrueContext, the mobile forms platform for field service teams. A paper elevator checklist turns into a TrueContext form, the technician's Send folds the whole job into one point of data, and the logo builds out of those points.
The Challenge
Field service software fixes a messy, paper-heavy problem, but the payoff happens out in the field where nobody films it. The story has to move from clipboard to data in seconds.
Our Solution
Digital Media Collab turned a paper checklist into the product itself and let one tap of Send carry the story into data and into the logo. It's cut as a social piece, and every beat could open a chapter of a longer brand film.
Key Benefits
- Paper to data in one continuous move
- Cut for social, with room to grow into a longer brand film
- The logo builds from the product's own data points
Concept work, made independently by Digital Media Collab and not commissioned by TrueContext. TrueContext's name and marks belong to TrueContext.
