A 26-second spot for Axe Compute, built to work for buyers and investors alike. The configurator turns 288 nodes into 2,304 GPUs, that number comes apart tile by tile into the cluster itself, and Columbus, Georgia lands on the map.
The Challenge
GPU infrastructure is huge, abstract, and hard to picture. Axe Compute speaks to two audiences, customers configuring a build and investors sizing the opportunity, and one video has to work for both.
Our Solution
Digital Media Collab built one film with two endings, one that closes on Start your build and one that closes on Investor Relations. The product's own configurator drives the story, from a single number to the physical cluster to the map.
Key Benefits
- One film that works for customers and investors
- A massive, abstract product made concrete in 26 seconds
- Two endings from the same build, with no extra production
Concept work, made independently by Digital Media Collab and not commissioned by Axe Compute. Axe Compute's name and marks belong to Axe Compute.
