A 30-second brand spot for Stream's US team, the earned wage access platform. A worker's earned pay pours off her pay cycle into Pay, loops into Save, runs through the week, and ties itself into the Stream logo.
The Challenge
Earned wage access is new to many US employers and workers, and its value lives in small moments across a pay cycle. Those moments are hard to show in a quick spot.
Our Solution
Digital Media Collab built the spot only from Stream's US site and product, so every scene is the real product. The Pay screen and the logo turn out to be the same shape, and the cut can be re-edited for HR buyers or for members.
Key Benefits
- Every scene is the real product
- A clear story for a new category
- Easy to re-cut for HR buyers or members
Concept work, made independently by Digital Media Collab and not commissioned by Stream. Stream's name and marks belong to Stream.
