A 22-second brand spot for SafetyWing, in its cartoon, retro-future world. A swallow's trip keeps going wrong, and the SafetyWing feather catches her every time, from a beach desk to a train platform to the edge of a cliff, until the airship beams everyone home.
The Challenge
Travel insurance is hard to make fun, and a playful brand gets flattened fast by generic ad templates.
Our Solution
Digital Media Collab built original illustration around SafetyWing's own mark. It works as a system: a new trip, a new mishap, the same feather.
Key Benefits
- A brand spot that looks unmistakably like SafetyWing
- Original illustration, no stock templates
- A repeatable system for new trips and new mishaps
Concept work, made independently by Digital Media Collab and not commissioned by SafetyWing. SafetyWing's name and marks belong to SafetyWing.
