A 22-second spot for Nextlink, the rural internet provider. The orange mark rises as the sun over a farmhouse, the light runs from the tower to the roof to every room, and the Connect App says Looks good! at the kitchen table.
The Challenge
Rural internet comes down to reliability and real support, two things that are hard to show. One spot has to cover the brand and the support side at once.
Our Solution
Digital Media Collab carried the light from the tower into every room of the house and ended on the support app at the kitchen table. It runs without a voice on purpose, so it can be cut to a custom read.
Key Benefits
- Brand and support told in one 22-second story
- Built around Nextlink's own orange mark
- Runs without a voice, ready for a custom read
Concept work, made independently by Digital Media Collab and not commissioned by Nextlink. Nextlink's name and marks belong to Nextlink.
