Zales Bridal Social Media Campaign Videos
Social Content for a Jewelry Company
Zales needed a video to showcase their bridal line of engagement rings and wedding bands. Contract Media created a 16-second video that highlights several styles of rings that resonate with their target audience.
Social Media
The Client: Zales
In collaboration with: Jesse Scofield, Content Director
The Challenge
Selling jewelry to brides is a lucrative business, but there are several options for women to consider. Zales needed to stand out from the crowd with a high-quality video with images that would connect with a wide array of women in the market for engagement rings wedding bands.
The Solution
Contract Media created a short video for Zales to use on social media that targets different women by connecting the Zales ring designs to certain personalities and vibes. Using beautiful images of women in wedding dresses and examples of rings from the Zales bridal line, we were able to create content that appeals to a variety of women and helps them connect with the jewelry on a more personal and emotional level.
More Benefits of Social Media Campaign Videos:
Stand out from the crowd by going above and beyond typical still images.
Highlight your products in ways that appeal to multiple senses.
Convey a sense of quality without having to read product descriptions.
Give potential customers the opportunity to watch someone else handle your product and imagine the possible uses.
Communicate the same message with accuracy every time.
Share extensive amounts of information in a short period of time.
