Zales Bridal Social Media Campaign Videos

Social Content for a Jewelry Company

Zales Bridal Social Media Campaign Videos

Social Media

Zales needed a video to showcase their bridal line of engagement rings and wedding bands. Contract Media created a 16-second video that highlights several styles of rings that resonate with their target audience.

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The Challenge

Selling jewelry to brides is a lucrative business, but there are several options for women to consider. Zales needed to stand out from the crowd with a high-quality video with images that would connect with a wide array of women in the market for engagement rings wedding bands.


The Solution

Contract Media created a short video for Zales to use on social media that targets different women by connecting the Zales ring designs to certain personalities and vibes. Using beautiful images of women in wedding dresses and examples of rings from the Zales bridal line, we were able to create content that appeals to a variety of women and helps them connect with the jewelry on a more personal and emotional level.


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