Samsung needed an engaging and quick way to introduce functions on their new phone. Contract Media partnered with Ignite Partnership to help deliver a beautiful and straightforward video solution so Samsung’s customers could have a better phone experience.
Because it’s easy to get bogged down by information overload, Samsung wanted to present the features of the Samsung Galaxy Discover in a fresh, relevant format that caught and maintained their customers’ attention.
It was important to maintain the high production value of Samsung’s marketing while keeping the budget reasonable.
We addressed Samsung’s challenge by providing simple and beautiful video animation. Each brief feature video presented an image of the Samsung Galaxy Discover along with concise instructions for the specific features highlighted in that video. Because we helped deliver an attractive and accessible video solution in line with Samsung’s high level of quality, they were able to offer their customers helpful information in an easily-consumable video format that left a lasting impression.