A 23-second spot for Payall, the cross-border payments company, designed for a trade show booth screen. It follows one payment from a bank tower to Mobile Money in Kenya, readable with the sound off.
The Challenge
Cross-border payments move through systems nobody can see. On a busy show floor, the story has to land in seconds, with no sound and no one there to explain it.
Our Solution
Digital Media Collab followed a single payment across the world using the blues and string art from Payall's own brand book. Every beat reads without audio, so it works on a booth screen as well as online.
Key Benefits
- One payment's journey makes an invisible product visible
- Reads with the sound off, built for the booth
- Built from Payall's own brand book
Concept work, made independently by Digital Media Collab and not commissioned by Payall. Payall's name and marks belong to Payall.
