A brand video produced for Coolpad to introduce the company to an audience that knows other phone brands but not theirs. The video gives a fast overview of who Coolpad is and spotlights six products, built for the CES show floor, the Coolpad website, and client presentations. Custom 3D renders of Coolpad devices and motion graphics run throughout, with custom close-up footage of real phones blending seamlessly into stock video, delivered in 90 and 60 second versions.
The Challenge
Coolpad had a brand video they liked, but it was built from stock footage that showed competitor devices on screen, so they could not use it. They needed an impressive replacement that featured their own phones, introduced the brand to consumers who know Samsung but not Coolpad, and highlighted their family safety mission. And it had to be ready in time for CES.
Our Solution
Digital Media Collab planned a storyboard-first production that matched custom footage to licensed stock. We built custom 3D renders of Coolpad products, including the Dyno kids smartwatch and the full device family lineup, and carried motion graphics through the entire piece to spotlight features and brand messages. In a single day of shooting we also captured tight, detail-rich B-roll of real Coolpad devices in use. Hands scrolling the UI, a child's wrist wearing the tracking watch, screens up close, all lit and framed to cut invisibly alongside the stock segments. The final cuts feel like one seamless, premium brand video at a fraction of full production cost.
Key Benefits
- A CES-ready brand video featuring real Coolpad devices instead of competitor phones
- Custom 3D renders of the Coolpad product family and motion graphics throughout
- Custom close-up product footage that blends seamlessly with stock for a premium look on a mid-range budget
- Two cuts, 90 and 60 seconds, sized for the trade show floor, the website, and client presentations
