A cinematic book promo for Confessions of a Banker by Shane Mara, a veteran commercial banker who wants business owners to stop renting and buy their own buildings. The 69 second promo was produced entirely with an AI pipeline and finished in After Effects, built for the book launch, social feeds, and shanemara.com.
The Challenge
Shane Mara wrote Confessions of a Banker to show business owners why the best of them buy their own buildings. He needed a launch video with broadcast polish that could stop the scroll and make the rent versus own math land in about a minute, without the cost of a full live action production.
Our Solution
Digital Media Collab produced the entire promo with an AI production pipeline finished in After Effects. Photoreal AI generated scenes of Shane and everyday business owners blend with 3D motion graphics that turn the numbers into pictures, cut to a script built on the book's core message. The result is a cinematic launch video delivered at a fraction of live action cost.
Key Benefits
- A broadcast quality launch video without a camera crew, location, or shoot day
- The book's rent versus own argument turned into visuals a viewer gets in seconds
- A versatile asset for the book launch, social media, and shanemara.com
