A 30-second spot for Biome Health, built from its own words and its own mark. The microbes in the Biome logo play the whole story, from treating each problem like a separate fire to starting with what changed first, then fly home to rebuild the logo.
The Challenge
Health education is a complex story, and it competes with an endless scroll. Biome Health's core idea, start with what changed first, has to be clear and memorable in seconds.
Our Solution
Digital Media Collab cast the logo's microbes as the characters, so the brand tells its own story. It's built as a system, so a new title and question can become a new cut for any topic.
Key Benefits
- The brand's own logo carries the whole story
- A clear take on a complex health idea
- A repeatable system for new topics
Concept work, made independently by Digital Media Collab and not commissioned by Biome Health. Biome Health's name and marks belong to Biome Health.
