Arrow Digital needed to communicate their services and highlight their culture to an audience at a large event they were sponsoring. Contract Media created a Corporate Story Video that conveyed their message three times in six minutes and generated significant interest.
Arrow Digital needed promotional media for their premier sponsorship at The National Religious Broadcasters convention, one of the largest events for Christian media professionals. Because they were one of the premier sponsors, they were invited to present a six-minute minute spot during the event, marketing their message to thousands in the industry. The video would be displayed in prominent locations and played continuously throughout the four-day event. Passers-by may only spend a brief time in the vicinity of the video, so it was necessary for the video to be informative while maintaining a high level of clarity.
To maximize the six-minute timeframe and give Arrow Digital the most effective solution, we created a six-minute Corporate Story Video with three two-minute blocks that told the same basic story but from the perspectives of different team members and various departments within their organization. The tryptic video design took into consideration the nature of the convention where viewers have a short attention span and are absorbing hundreds of messages all day long.
Through continuous dialogue and collaboration, Contract Media and WeTalk Branding partnered with Arrow Digital to create a video outline, organize shoots, arrange equipment, capture the vision of their video, travel to Florida, and successfully communicate their story. The results of our video collaboration with Arrow Digital exceeded their expectations. The results of the video gave them leads which had a direct impact on their current success, their reputation within the industry, and their potential for future growth.