An “Explainer Video” describes a company, its services and products, or a specific topic in less than 2 minutes in an engaging manner. It answers basic questions, rather than requiring an audience to read a lot of written content on a website.The video is clear, concise and leaves viewers with a solid understanding of the subject and a desire to take the next steps.
A product video describes the benefits of a product in a clear, easy-to-understand and entertaining manner that persuades viewers to buy the offering. Effective product videos tell a story, often run for less than 60 seconds, and convey honesty and human emotion -- in a word, authenticity. Product videos can be presented in many different styles, some of which may require a running time of up to 10 minutes.
An Attractor Loop is a short video promoting a product or service in a compelling manner. The video is programmed to repeat itself either indefinitely or for a certain number of times. Attractor loops are designed to draw and hold the attention of people passing by, typically at trade shows, expos and conferences.
A case study video highlights a company's success and skill in helping its customers. Presented in a captivating, eye-catching manner, this video style offers real-world examples of what your company can accomplish. Effective case study videos are authentic, compelling and establish the credibility of your company not only by demonstrating, but proving your mission statement.
A testimonial video presents a customer (or several) sharing a positive experience with your company. The testimonial provides an authentic, first-hand account of how your company solved the customer’s problem, satisfied a need or just made life better. It is one of the most effective marketing tools you can put to work for your business.
The How-To Video teaches your target audience a new skill related to your products or services, or it can provide a broad overview of the knowledge they need to understand the solutions your company provides. This video style lets you breakdown your business or product into easy-to-follow steps.
Digital signage is the evolutionary leap from billboards you can still see from time-to-time on country roads, but the key difference is digital signage comes alive. A video clip of your message displays on a monitor that can be installed outside a business to draw traffic, or indoors at the point of sale where your customers congregate.
A social media video is a relatively brief (less than 5 minutes) video clip posted on platforms such as Facebook, YouTube, WhatsApp and Instagram. This type of video targets a desired audience where they live, play and interact -- on the most popular social media platforms.
Corporate stories bring an organization to life for an audience that typically consists of employees and customers. There may be some overlap with both these groups, although corporate stories are most effective when they target a specific constituency -- either customers or employees. Raising brand awareness is one goal of an effective corporate story, which is often told in the form of a video. Uniting employees around a common vision is another function of corporate storytelling. All good stories need heroes. With corporate stories, heroes solve problems that help customers and advance the mission of the business.
A product sizzle video, also known as a demo reel or video pitch, highlights a product, service or brand. The Product Sizzle presents the product in a fast-paced, stylized video designed to grab and hold attention, with a strong call to action (CTA) at the end. Product Sizzles are often used for sales and marketing presentations. The sweet spot for holding audience attention is a run time of about 3 minutes.